![]() That’s where referral marketing companies come into their own.ĭue to that fact that 9 out 10 customers trust peer recommendations, a figure much higher than that achieved by traditional advertising, more marketing leaders are turning to conversational, trust-based marketing, and continuing to adopt new marketing technology to reach new customers. Often called word-of-mouth marketing, it seeks to supercharge natural or latent word of mouth with easy to use sharing tools and referral rewards.įinding the right method to acquire new, valuable customers for your business is hard work. ![]() What is a referral program? A referral program is growth marketing tactic that seeks to encourage existing customers to recommend a brand to their friends, family and colleagues. NOTE: We’ve updated this article to include yet more fantastic examples of brands that are deploying creative and innovative ways of maximizing the performance of their refer-a-friend program.
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